BA (Hons) in Marketing

Course details

Marketing has a profound effect on the day-to-day choices we make, from the clothes we wear to the food we eat. However, marketing excellence does not just come automatically; it requires the careful application of both science and creativity to ensure that a product or service is successfully communicated to its intended target audience.
This marketing degree programme provides you with the essential marketing tools and knowledge sought by employers in today’s dynamic global workplace.
Our BA (Hons) in Marketing (Top-Up) is designed to give you a comprehensive understanding of the key skills and practices that marketing executives and their organizations use to make informed marketing decisions that are vital to the success of their business. More specifically, you will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level by conducting your own research project. Updated on 24 November, 2016