At what price should you sell your product/service

Course details

One of the most difficult variables to define in your marketing strategy is the price. At what price should you sell your products or services? Should you define your prices on your costs? On what the competition is selling? Reduce your prices to get market share? Should you reduce your prices, is it easy to go back up later? What impact does my payment options have on my costs? Do I charge all at once or in several stages?

Here are some of the questions for which we will provide answers during this training.

Objectives

In this course you will learn: 
- Classical pricing models; 
- How to position yourself in the market with a winning pricing strategy; 
- How to structure your pricing if you sell large amounts; 
- What are the payment options?  
- If there is an advantage to having a quick payment, and can you offer incentive to promote it? 
- If you collect payment before rendering the service.

Participants

Professionals, self-employed and small business owners.