- Location: Digital Marketing Institute Marina House, 11 – 13 Clarence Street, Dun Laoghaire, Co Dublin, Ireland
- Duration: TBA
Course details
Your digital marketing is only as effective as the analytical insights derived from online activities.This Google Analytics course guides you through web analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them improve your digital activities.This is a very interactive, practical module which will help you to understand how to get the most from you website analytics. We explain how to get actionable insights from the traffic to your site, which you can then use to improve design and optimise your traffic. You will then be in a position to identify areas that require improvement and you’ll be able to measure the impact of changes implemented.
Objectives & Outcomes
After attending this course, participants will have a clear understanding of how to measure and monitor their online traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business.
Updated on 08 November, 2015Course Location
About Digital Marketing Institute
The Digital Marketing Institute was founded in to tackle the growing digital skills shortage and help people to upskill, retrain and kickstart their digital marketing career. Today the Digital Marketing Institute is the global certification standard in Digital Marketing education having certified over people across four continents.
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