Course details
This unit covers analysing customer behaviour and recognising potential implications on sales and marketing strategies, as well as reporting findings for review. It includes:
- Identify and assess factors influencing customer behaviour
- Analyse customer buying roles and decision processes
- Analyse customer behaviour in relation to sales and marketing strategies
- Report findings to relevant stakeholders for review in accordance with organisational procedures
Entry Requirements
- GCE 'O' Level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) Level 6 for Reading, Listening and Numeracy, and
- Working experience of at least two years and above at the Supervisory or Managerial position
Course Location
About Singapore Institute Of Retail Studies
The primary mission of SIRS is to provide quality and market driven holistic training solutions through the national Workforce Skills Qualifications (WSQ) programmes in Retail, Service Excellence, Productivity and Business Management to enhance the skills and employability of the Retail and Service workforce in Singapore.
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