Course details
This topic specifies the knowledge and skills required to effectively implement global marketing in the manufacturing industry. The knowledge involves the concepts and principles which underpin global marketing. The skills involve making business decisions on the factors which affect the relationship between the organisation and its consumers, in terms of products, prices and promotion. Monopolies, mergers and anti-competitive practices, and intellectual property rights.
COURSE OUTLINE
- Identify and analyse the concept of marketing
- Evaluate the importance of marketing mix
- Analyse the criteria affecting industrial market segmentation
- Formulate and implement channel marketing strategy
- Evaluate the importance of profitable pricing strategy
- Analyse the concept and strategies of international industrial meeting
Course Location
About SMF Centre for Corporate Learning
The Singapore Manufacturing Federation (SMF), formerly known as the Singapore Manufacturers' Association, was first established in 1932. Its main aim is to champion the Singapore manufacturing sector. With a membership of over 2,800 corporate members ranging from MNCs to SMEs, SMa carries out a myriad of activities to enhance the competitive edge of our members.
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