Advertising With Google: Using AdWords to Grow Your Business AstroLabs Academy

Learn to fully utilize Google's advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.

Who is this course for/

  • Marketing professionals/managers
  • Digital Marketers
  • SEM professionals looking for more insights
  • Website owners and developers
  • Entrepreneurs, looking to grow their businesses.
  • Anyone wanting to gain a new skill that could lead to a career in Digital Marketing.

What will I learn?

  • An understanding of the AdWords application and what you need to get started
  • The knowledge to incorporate Google AdWords into your current marketing efforts
  • The ability to create and edit targeted pay-per-click campaigns
  • The skills to create more compelling ads to drive better click through rates
  • The knowledge to analyze a campaign and find how to get more out of the budget, campaign, AdGroups, and ads

Curriculum

Introduction

  • Understanding the difference between organic and paid search results
  • Understanding pay-per-click advertising
  • Understanding Adwords account structure
  • Understanding Adtypes

Keyword Research

  • Purpose of keyword research
  • Keyword match types
  • Using negative keywords
  • Keyword Planner Tool
  • Budget Estimations

Creating a Campaign

  • Creating a new campaign
  • Setting up a new campaign
  • Budget strategy

Creating an Adgroup 

  • Purposes of ad groups
  • Creating effective adgroups
  • Keyword & ad text strategy
  • Bid strategy

Quality Score

  • Understanding the AdWords auction
  • Understanding quality score
  • How to improve quality scores

Preformance

  • Defining conversions
  • Testing Ads
  • Ads and cpc optimization

Tracking and Reporting

  • What to track?
  • How to track?
  • The optimization tools
  • Creating your customized reports

How will I benefit from this course?

  • Anyone wanting to gain a new skill that could lead to a career in Digital Marketing.
  • Marketing professionals/managers
  • Digital Marketers
  • SEM professionals looking for more insights
  • Website owners and developers
  • Entrepreneurs, looking to grow their businesses.

Entry Requirments

  • Bring your own laptop
  • Enthusiasm, imagination, and an open mind

AstroLabs is an entrepreneurship platform for the Arab world that convenes top startups in our Dubai tech hub, runs specialized educational programming through our academy, and advises the region's most influential institutions on digital strategy. AstroLabs Academy's curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business. 

See all AstroLabs Academy courses

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