Advertising With Google: Using AdWords to Grow Your Business

Course details

Learn to fully utilize Google's advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.

Who is this course for/

• Marketing professionals/managers
• Digital Marketers
• SEM professionals looking for more insights
• Website owners and developers
• Entrepreneurs, looking to grow their businesses.
• Anyone wanting to gain a new skill that could lead to a career in Digital Marketing.

What will I learn?

• An understanding of the AdWords application and what you need to get started
• The knowledge to incorporate Google AdWords into your current marketing efforts
• The ability to create and edit targeted pay-per-click campaigns
• The skills to create more compelling ads to drive better click through rates
• The knowledge to analyze a campaign and find how to get more out of the budget, campaign, AdGroups, and ads

Curriculum

Introduction

• Understanding the difference between organic and paid search results
• Understanding pay-per-click advertising
• Understanding Adwords account structure
• Understanding Adtypes

Keyword Research

• Purpose of keyword research
• Keyword match types
• Using negative keywords
• Keyword Planner Tool
• Budget Estimations

Creating a Campaign

• Creating a new campaign
• Setting up a new campaign
• Budget strategy

Creating an Adgroup 

• Purposes of ad groups
• Creating effective adgroups
• Keyword & ad text strategy
• Bid strategy

Quality Score

• Understanding the AdWords auction
• Understanding quality score
• How to improve quality scores

Preformance

• Defining conversions
• Testing Ads
• Ads and cpc optimization

Tracking and Reporting

• What to track?
• How to track?
• The optimization tools
• Creating your customized reports

How will I benefit from this course?

• Anyone wanting to gain a new skill that could lead to a career in Digital Marketing.
• Marketing professionals/managers
• Digital Marketers
• SEM professionals looking for more insights
• Website owners and developers
• Entrepreneurs, looking to grow their businesses.

Entry Requirments

• Bring your own laptop
• Enthusiasm, imagination, and an open mind