Advanced SEO

Course details

Advanced is the word that means 'a lot of things to a lot of people.' The advanced SEO is the term of a long process that cannot be described in the single definition.

The Advanced SEO is the method that more difficult than basic SEO and its require the special tools and proficiency. It is not a short-term tactic, but it is the strategy.

In the different way we can say that the Advance SEO is the practice that focuses on brand strategy. All of us want to work with brands so we provide greater opportunities for advanced search strategy in this area.

The basic components of the strong strategy of SEO with course details are given below:

• What is SEO 
  
• Work of search engines (Google, Yahoo and Bing) 
  
• What is Black Hat, White Hat and Gray Hat SEO 
  
• Web site Basics 
  
• What is Page rank 
  
• Search engine spam 
  
• Internet marketing or Online marketing 
  
• Analysis of site structure 
  
• Google updates and toolbar 
  
• Web analytics 
  
• Local SEO and other SEO services 
  

On-page optimization

• Meta tag creation 
  
• Title tag creation 
  
• Heading tags (H1, H2, H3…) 
  
• Anchor text 
  
• Density analysis 
  
• Optimization of code & images 
  
• Mapping of URLs to target the pages on the keyword 
  

OFF-page optimization

• Directory submission 
  
• Blog creation / submission / promotion and optimization 
  
• Article submission 
  
• Forum postings 
  
• What is link building 
  
• Social bookmarking 
  
• Press release submission 
  
• Local search engine optimization 
  
• Classified postings 
  

Advance Search Engine Optimization

• What is static & Dynamic website Optimization 
  
• RSS 
  
• Alexa 
  
• Local Business promotion 
  
• Report analysis 
  
• Checking the rank of the Keyword 
  
• Rewriting or renaming the URL 
  
• Video Optimization 
  

SEO tools

• Google analytics 
  
• Google Adword