Accelerated Blogging for Business Training

Course details

Blogs can be very influential social media marketing tools when written and shared correctly. Do not neglect the chance to learn about how to maintain the content of your blog, learn what must be included on a blog (proper keyword density), how to implement the most important elements of content creation, how to market that information and develop strategies to make it successful.

You'll learn the basics of search engine optimisation, some preferred Wordpress plug-ins and how to access multiple types of traffic to the blog and how to monetise a company blog and turn it into a lead generation tool.

Now available throughout Singapore, this Advanced Blogging training course can be delivered at your premises anywhere in Singapore by one of our expert local or international trainers.

Outcomes

After completing this course participants will be able to:

• Learn What MUST be Included on a Blog
• Get a List of preferred WordPress Plug-Ins
• Get a List of Preferred WordPress Settings
• Implement the Most Important Elements of Content Creation
• Learn Proper Keyword Density
• Learn How to Leverage Your Content
• Understand the common mistakes (and know how to avoid making them)
• Learn Ways to Leverage Traffic to Your Blog
• Learn How to Set Up RSS Feeds and Why
• Learn How to Pre-schedule Blog Posts
• Understand the Basics of Back-Linking
• Learn How to Get New Visitors
• Implement Client/Lead Capture Techniques
• Implement Auto-Responders
• Understand the Adsense Network

Foreword:

• Many businesses are not successful with their blogging for several reasons like content creation issues (who does it and how often?), what do we write about and how do we create content that will be indexed by the search engines. If you are not using your business blogging to generate new leads and sales, you're missing out on a very powerful internet marketing tool.
• Blogging can help a business to both take advantage of the billions of people searching for content on the web as well as promoting themselves as an "Authority" or specialist in their field.
• Blogging is also one of the fastest ways to get your site ranked in search engines!

MODULES

Lesson 1 
Blogging Strategy

• News
• Features/Benefits
• Getting PR
• Social Interaction

Lesson 2 
Setting up WordPress

• Settings and Plug-Ins
• Themes
• Widgets
• Required Pages

Lesson 3 
Starting a Blog

• Writing Style
• Multiple Authors
• Posting Schedule
• Social Media Feeds

Lesson 4 
Content Creation

• Content Length
• Types of Content
• Duplicate Content
• Spinning Content

Lesson 5 
Lead Generation

• Client Capture Techniques
• Implement Auto-Responders
• Download Monitors
• Adsense Explained

Lesson 6 
Monitoring Traffic

• Google Analytics/Webmaster Tools
• Conducting Competitive Analysis
• Google PR and Alexa Rankings
• Directory Listing