Course details
Marketing is today the largest and most pervasive sector within the global economy. The need to provide quality services in a business-oriented manner requires management leadership in all the main functional business areas (finance, marketing, human resource management and operations) as well as strategic leadership. ABE’s Marketing Management qualifications provide a pathway through which students can develop a combination of key business skills and industry knowledge in preparation for the varied and exciting careers which the industry offers. Graduate Diploma qualification consists of five units. Learners must complete three mandatory units, plus two optional units. All units are mandatory to pass the Written Examination.
Syllabus
The Graduate Diploma consists of a total of 5 units. All 4 units in the Compulsory Group must be taken plus 1 of the optional units:
Compulsory Units
- Integrated Marketing Communications
- Contemporary Issues in Marketing
- Strategic Marketing Management
- International Marketing
Optional Units (Choose two)
- Corporate Strategy and Planning
- Project Management
Entry Requirements for Higher Diploma Courses
Applicants must have obtained one of the following: ABE Diploma Marketing Management, Applicants must have obtained one of the following: Diploma or a UK Honours Degree or Overseas equivalent or other recognised qualifications of approved Overseas Institutes of Higher Education.
Updated on 08 November, 2015Course Location
About Limerick City College
The establishment of the College in the last year has been very exciting, and the ideal central location within the city with state-of-the-art facilities, ensures that our students have a spacious and versatile learning environment.
Limerick City College is housed within a modern facility which houses the library and learning resource centre, a ten terminal internet laboratory and state-of-the-art classrooms. There are a number of recreational facilities within walking distance as well as cafes and on-campus refreshments and common room facilities.
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