Fashion Journalism

Course details

If "Fashion" is a pile of cocoa beans… fashion journalists turn it into chocolate. Fashion journalism is about bringing clothing to life, zooming out and putting style in a cultural context; inspiring and informing your reader and figuring out where Fashion might be heading next. The world of fashion journalism is an exciting, fast paced and ever changing profession that can be difficult to break into. In this introductory fashion journalism course you will learn the basics to get your started with your career as a fashion writer. 

You will learn about the history of the fashion media, how the internet is impacting on traditional print journalism and how to develop good writing technique. Each week you will be set a brief and asked to write a piece - which you will be given individual written feedback on. If you meet your weekly deadlines you will watch your writing skills improve, and begin to develop your own unique journalistic voice. 

This fashion journalism course is aimed at beginners and those seeking to enhance their general knowledge. Do you see yourself as the next Tim Blanks or Susie Bubble? Well, this is the place to start.

The course includes:

• History of fashion and lifestyle publishing.
• Online versus print.
• What makes a good journalist?
• Understanding your reader.
• What is Fashion News, and how do you write it?
• Working with PR.
• The pieces every fashion journalist must perfect.
• Interviewing tips and technique.
• Trends: What are they, how do we spot them, and can we predict them?
• Feature writing.
• Pitching to editors, work experience and what happens next.

Why choose an LCF online learning short course?

Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.

Online learning:

Please make sure you are available to participate in the live online chat sessions which are run to UK time.

All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, PowerPoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences. 

You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'. 

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.