- Duration: 5 Months
Course details
Accelerate your Retail Digital Transformation
DigitalFirst Retail Management Program is a 16-days journey to enable Retail Professionals to reinvent themselves for managing retail in a digital age.
Retail today is only digital retail. The program takes a customer -centric approach to retail. Customers today are digital natives and choose to buy where they want, and when they want, not limited by location, point of sale, supplier, geography or price. Brick and mortar stores are embedded in a digital ecosystem. The separation of brick and mortar stores and e-commerce is a false dichotomy. So is the visualization of e-commerce as a channel.
By the end of the program participants will:
- Pricing in a digital world.
- How to use data and analytics.
- How to organize for digital retail.
- Financial and business metrics in a digital retail world.
- Marketing as a new core operations function with ROI measures.
- Transformation of core retail processes of merchandising, operations, based on analytics.
- How to manage eCommerce business
- How to manage omni-retail operations
- Foundations of the digital retail infrastructure of which e-commerce and brick and mortar are a part.
- The digital consumer, his digital footprints, and what makes them reach, click and stick.
A New Mindset
Customer Driven, on a Digital Infrastructure
- New Digital Paradigm.
- Retail needs a new Digital Infrastructure.
- Impact of Digital Infrastructure on Organizations.
- Measure Everything.
- a-new-mindset
New Measures
Business performance and Data Analytics
- Financial Metrics in the Digital and Brick and Mortar World.
- Transformation of Retail Processes.
- Data Analytics.
- new-measures
Ecommerce
Managing eCommerce
- eCommerce models.
- Customer strategy - acquisition and retention.
- Network effects.
- eCommerce supply chain management and procurement.
- eCommerce CRM.
- The shared economy.
- ecommerce
Omni Channel
Omni-channel commerce
- Develop strategies to meet and exceed customer expectations.
- Building infrastructure and operating frameworks to manage omni-channel P&L.
- Tech. and capabilities to achieve ROI for profitable growth.
- Applying digital marketing to a omnichannel strategy
- omni-channel
Disrupting Value Chain
Business Models of Digital Retail
- New Digital Paradigm.
- Retail Stores on a Digital Infrastructure.
- New Retail Startups Disrupting the Value Chain.
- Merchandising in a Digital World
- disrupting-value-chain
Digital Transformation
Managing Digital Transformation, Marketing and Analytics
- Marketing as Operations.
- Analytics of Marketing.
- How Retailers Change
Job roles this course is suitable for:
Retail Marketing Specialist , Store Directors and Managers , Branding Heads and ManagersAbout Innoverto
Innoverto has been providing executive seminars and training programs both as open enrollment courses and customized in-house courses all over the world for soon a decade.
Top leaders choose Innoverto for their training requirements. The courses are developed by experts in their field coupled with the highest standards of experiential learning techniques and certified by third party accreditation centers or leading academic institutions.
Innoverto strives to empower professionals with skills, knowledge and best practices so that they can take their vision higher and effectively improve the performance of their organisations. We are known for always bringing a practical approach such as recent business case studies and attendees will walk away with practical tools such as sets of templates and other materials that they can take back to use in their own organisation.
Training with Innoverto – Public or Customized In-house
All trainers at Innoverto are selected with quality and experience in mind. As such, the trainers delivering Innoverto courses and training programmes are both talented facilitators and experts in their fields of instruction. There are no beginners. Courses are available at both a general and advanced level on topics such as:
- Administration
- Artificial Intelligence
- Contracts & Tenders
- Digital Transformation
- Data Analytics
- Innovation & Strategy
- Leadership Skills
- Management Development
- Negotiation
- Operational Excellence
- Procurement
- Public Speaking & Communication
- Retail
- Sales Skills & Marketing
- Supply Chain Management
- Team-Building
- And more
In-house training and consultancy
Innoverto has extensive experience in working collaboratively with clients and expert consultants to deliver tailored programmes that meet company-specific objectives. Their in house training solutions are available in a variety of formats, including:
- Executive tailored training – customized to your business or industry to meet your business goals
- Blended solutions – combining psychometric testing, pre-course assessments, one-to-one coaching, needs-analysis and stakeholder interviewing
- Consultancy – blending knowledge transfer and thorough analysis of your business or organisation and action plan for implementation
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