- Duration: 4 Months
- Timings: Tuesdays & Wednesdays (5.30pm – 8.30pm)
Course details
To train participants in marketing fashion products in a competitive market. The participants will gain knowledge both in fashion design and marketing management.
Course Content:
- Fundamentals of Marketing (The Marketing Concept, Marketing Environment, Marketing Research)
- Economics of Business Enterprise, Profits and Loss, Profit optimization
- Relationship between design and marketing
- Local and International Fashion markets
- Consumer Behavior in Fashion Industry, Targeting and Positioning
- Principles of Fashion and Retail Management
- Brand development, Financial Aspects of Marketing
- Marketing Strategies (Fashion show / Event production /Visual merchandising)
- Ethics for Marketing, Marketing Research
- Marketing Planning, Marketing Skills
Eligibility / Requirements
Professionals working in the fashion industry who plan to develop their marketing skills. Also ideal for the small and medium scale fashion entrepreneurs
About National Institute Of Business Management
The National Institute of Business Management with its legacy of more than four decades in the business of training and development and its vision of becoming the best management education institute in Sri Lanka offers you unmatched opportunities in business, computer, languages and design. The stability of being a government institute and the customer driven philosophy of the private sector, which we have adopted, means that well recognized qualifications at reasonable cost are being offered to the employed as well as to the school leaver in order to obtain the knowledge as well as the practical aspects needed for professional and personal development. Currently, NIBM operates as a statuary body under the Ministry of Science, Technology, Research, Skills Development & Vocational Training and Kandiyan Heritage.
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