3 Day Digital Marketing & Social Media for Business Course

Course details

Course Schedule

• Day 1: Digital Marketing 101 & SEO (Search Engine Optimization)
• Day 2: Google AdWords & Google Analytics
• Day 3: Social Media Marketing - Strategy, Tips & Tools

Understand the fundamentals and key elements of building an effective digital and social media marketing campaigns. Learn the strategies, tips and tools about SEO, PPC, social media, inbound, content and digital marketing at 3-day Inbound, Content Social & Digital Marketing Training workshop conducted by SEO International (a division of Al Wafaa Group), a Google Partner firm, based in Dubai, UAE. Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more.

This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Learning Outcomes

• Create and/or improve a strategy for measuring and improving digital media effectiveness
• Review current approaches and identify areas for improving performance
• Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads and Facebook Ads
• Social media including Facebook, Twitter, blogging, etc.
• Online advertising including ad networks and behavioral targeting
• Email marketing including deliverability
• Site content and copy
• Digital Marketing Strategy and Planning

Course Content

• Digital Marketing Overview
• SEO - Search Engine Optimization
• Google AdWords - Search Engine Marketing | Display Advertising
• Google+ Local & Google Places - Connecting your business with local customers
• Inbound Digital Marketing Concepts and Implementation
• Social Media Marketing - Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
• Video Marketing - YouTube
• Facebook & LinkedIn Advertising
• Email Marketing
• Google Analytics - Track your success

Delivery Style

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.