Course details
The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualising, advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding in business, marketing and contextual studies.
Course Content:
- Fashion Marketing and Merchandising
- Garments and Composition
- History of Costume
- Colour Theory for Fashion
- Textiles
- Fashion and the Consumer
- Fashion Advertising
- Digital Photography
- Principles of Economics
- Fashion Communication
- Visual Merchandising
- Contemporary Fashion, Styles and Trends
- Academic Research and Communication Skills
- Buying Principles 1
- Market and Design on the Web
- Market Research Techniques
- Product Development
- Principles of Accounting
- Buying Principles 2
- Fashion Coordination and Promotion
- Human Resource Management
- Final Marketing Project 1
- Internship (Fashion Marketing and Management)
- Final Marketing Project 2
You'll learn and refine skills in this course that you'll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you'll be the one identifying and creating the demand for products created by fashion designers.
Areas of employment include:
- Fashion Merchandiser
- Fashion Marketer
- Fashion Buyer
- Stylist
- Creative Director
- Fashion Journalist
- Brand Manager
- Public Relations Manager
- Retail Manager
- Visual Merchandiser
- Digital Marketer
- Event Manager
Course Location
About Raffles College of Higher Education - Kuala Lumpur
Established in 1994, Raffles College of Higher Education (Kuala Lumpur) is part of Raffles Education Corporation.
At Raffles KL, we offer a range of courses in Design, Business and Psychology. We are committed to nurturing creative talents and management expertise for the creative design, management, and science industry. Our industry-focused design courses provide practical vocation skills where emphasis is placed on nurturing designers not technicians. Our business courses offer students pursuing a business qualification the opportunity to study in a creative learning environment with a flexible study schedule. Psychology students will benefit from the many real case studies and actual clinical internship postings.
Studying in a multi-national environment enables our students to expand their personal network, be exposed to international perspectives and greatly enhances career opportunities beyond their home country.
See all Raffles College of Higher Education - Kuala Lumpur courses- Visual Merchandising & Store Design Basics Course LineMYR 114Duration: Upto 1 Hour
- Fashion 101 | Design & Styling Course LineMYR 114
MYR 2,294Duration: Upto 2 Hours
