2018 Smart Marketing with the Right Pricing Strategy

Course details

The main focus of the course is to provide knowledge and instruments for creating a pricing strategy that will grow company profits. 

The elements of the pricing strategy are separately discussed and finally combined in a strategy creation step by step process. 

The course journey starts with the pricing policy role in the marketing system, continues through the 5 marketing concepts, the 8 factors that influence pricing most, the four pricing goals and stops at 2017 case study. By that time you will be given three quizzes. Then a sightseeing of pricing concepts will be offered, as well as a template how to set rate per hour for the services you provide. You will be surprised to learn what the real purpose of the right price is, and most likely you will get fascinated by it, in the same way as many of our students from the indoor seminars were. 

You will get instruments and knowledge how to measure the competition level in your niche, how to use the price elasticity and inelasticity in your favour. Scientific researches will be presented to you to explain why and how the flagman price effect, the two prices approach, and the three prices approach work. The journey in the pricing policy world will end with the role of the common sense, strengthened by the diagnostic reasoning.