Course details
Knowing and understanding consumer needs is at the heart of successful fashion retail businesses. In today's competitive fashion market anticipating and not just satisfying but exceeding consumer expectations is vital. This is achieved by understanding, engaging and empathizing with your consumer.
This workshop will equip you with what you need to know about your consumers and how to use this information to connect and engage more effectively with them. Through lectures, group discussions and brainstorming, you will generate approaches and solutions to apply to your fashion businesses.
Course Content:
- Consumer Shopping Patterns In Fashion
- The Difference Between Knowing And Understanding Consumers
- The Dimensions Of Consumer Buyer Behaviour
- The Stages Of Consumer Buying Decision Process
- Influences On Consumer Behaviour
- Fashion Consumer Segmentation, Targeting And Positioning
- Market Research And Information For Fashion
- Beyond Market Research - Consumer Insight
- Creating A Customer 'Pen Portrait'
About Istanbul Moda Akademisi (IMA)
İMA academics is comprised of local and international professionals who have accumulated distinctive experience on International platforms.
Trainings at İMA take place in application rooms equipped with high technology supporting the improvement of the students such as photography studio, CAD-CAM studio, PC and MAC studios, Sewing, Pattern and Digital Printing Workshops as well as design studios.
İMA’s education philosophy aims at student's efficient use of personal research and learning methods. Relevant research projects and presentation preparations support fashion with cultural, scientific and management theories, thus positioning fashion as an inter-disciplinary course of studies.
See all Istanbul Moda Akademisi (IMA) courses