Course details
This training is aimed at individuals with some experience in fashion or fashion design and command of basic fashion concepts, who wish to create his/her own fashion brand. The adventure of brand creation process is presented with examples from ideas to the final phase of the product. While participants acquire knowledge on the fundamental dynamics of brand creation, they will also be introduced to business development.
Course Content:
- Being Your Own Boss
- Business Planning
- Creation of a Fashion Brand
- Product and Image Development
- Preparation of Sample and Design Collection
- Fabric Supply
- Cost and Pricing
- Retail Sales
About Istanbul Moda Akademisi (IMA)
İMA academics is comprised of local and international professionals who have accumulated distinctive experience on International platforms.
Trainings at İMA take place in application rooms equipped with high technology supporting the improvement of the students such as photography studio, CAD-CAM studio, PC and MAC studios, Sewing, Pattern and Digital Printing Workshops as well as design studios.
İMA’s education philosophy aims at student's efficient use of personal research and learning methods. Relevant research projects and presentation preparations support fashion with cultural, scientific and management theories, thus positioning fashion as an inter-disciplinary course of studies.
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