2 Day Inbound, Social, Content & Digital Marketing Training

Course details

Understand the fundamentals and key elements of building an effective digital and social media marketing campaigns. Learn the strategies, tips and tools about SEO, PPC, social media, inbound, content and digital marketing at 2-day Inbound, Social & Digital Marketing Training workshop conducted by SEO International (a division of Al Wafaa Group), a Google Partner firm, based in Dubai, UAE.

Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more.

This 2-day workshop gives an overview + intermediate knowledge of Digital Marketing, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

Learning outcomes

• Create and/or improve a strategy for measuring and improving digital media effectiveness
• Review current approaches and identify areas for improving performance
• Search engine optimization (SEO), pay per click (PPC) marketing including Google AdWords, LinkedIn Ads and Facebook Ads
• Social media including Facebook, Twitter, blogging, etc.
• Online advertising including ad networks and behavioral targeting
• Email marketing including deliverability
• Site content and copy
• Digital Marketing Strategy and Planning

Content

• Digital Marketing Overview
• SEO - Search Engine Optimization
• Google AdWords - Search Engine Marketing | Display Advertising
• Google+ Local & Google Places - Connecting your business with local customers
• Inbound Digital Marketing Concepts and Implementation
• Social Media Marketing - Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
• Video Marketing - YouTube
• Facebook & LinkedIn Advertising
• Email Marketing
• Google Analytics - Track your success
• Delivery style

Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.

Who should attend the course?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.