1st- Online Market Fundamentals (Fast Track) Recruitment, Consulting & Training
Price: TBA

Course details

Setting the Scene

  • What do we mean by Digital Marketing?
  • Why integration is important?
  • Some key terms and definitions
  • Who is online?
  • How do they use the internet?
  • Knowing your customers – external resources
  • Knowing your customers – internal data

Planning and Strategy

  • What is different about planning online?
  • Some planning models to build with
  • Budgeting – why it is different in digital marketing
  • A few legal considerations

Gathering data

  • Why you need to identify individuals
  • What data do you need to gather?
  • Click-stream data – you are what you click

Copy for the web

  • Usability testing – how to make sure things are working
  • What’s new – on-demand video, mashups, UGC?

Tracking and Measurement

  • What can you measure and how do you measure?
  • What does ‘good’ look like – key metrics
  • Traffic-driving – advertising, search, email, affiliates and referrals
  • Web measurement – what you can track and how you can use it

Testing in Digital Marketing

  • Why online is a testing paradise?
  • How do you test?
  • What can you test?

Creative considerations

  • How is writing for the web different to offline?
  • Costs, skills and time-scales – how to manage the creative process
  • Tone of voice guidelines
  • An integrated creative experience from offline to online
  • Some great websites and emails to get you thinking

The Digital Marketing Toolkit

  • Display Advertising – pricing, creative and optimization
  • SEO – what is it and how do you do it better?
  • Paid Search – what is it and how do you do it better?
  • Affiliate Marketing – what is it and how do you do it better?
  • Email marketing – acquisition and retention
  • Viral Marketing – why it’s hard to get right?
  • Online PR – what are the secrets?
  • Interactive TV – what can it do for your business?
  • Mobile – acquisition and retention…anywhere!
  • Other acquisition tools – gaming, blogging, podcasting

Course Location

About Recruitment, Consulting & Training

RCT offers a full package of human developments starting from the recruitment process where we help corporates & individuals to create the best match between them , followed by the consultation process for both individuals in terms of life coaching or career path analysis & corporates in terms of proper customized business consultation . Finally , RCT offers a range of customized training modules that would communicate the right , timely & effective information to each caliber.

In the training arm, RCT offers a full range of business courses customized by different sectors in the market. RCT guarantee that its recruiters, consultants & trainers are the best in the different sectors of the markets in terms of knowledge & field experience. With RCT you will have a full customized service , where examples , rule plays ,cases are completely customized to the aimed sector (FMCG, Retail, Pharmaceutical…etc).

We are committed offer corporates & individuals the most effective service in terms of quality & quantity as well as cost. Our core values concentrated in being transparent & committed with our clients, effective in our services, responsible to our society & all the time customized to the market needs.

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