Course details
During her 2011 runway show, Miuccia Prada stated that "Fashion is an instant language". In an era of massive digitalization in which individuals have indirect communications through the intermediary of a screen, it is psychologically reassuring to believe that the construction of one's style mirrors its representation as an individual. However, just like any other languages, Fashion has a myriad of nuances and facets that render any reading and interpretation much more complex.
The main objective of the MBA in Fashion Business at IFA Paris is to equip its postgraduate students with keys to decipher the ever changing fashion industry. Delivered since 2008, the course has been completely revamped in order to take full advantage of IFA Paris' heritage and cultural specificities.
Our Fashion Business course covers a wide range of modules clustered into five main module groupings:
Marketing and Management:
This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:
- Analyze complex marketing challenges based on practical case studies
- Allocate resources strategically to achieve pre-determined objectives
- Craft brand DNAs allowing for the achievement of a sustainable competitive advantage
Business Issues:
The capacity to listen and interpret markets' signals is a key component of today's managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial view point.
Distribution and Retail:
The emergence of fast fashion retailing and the exponential growth of online commerce have changed the distribution landscape for fashion houses. This module grouping explores the importance of selecting the right distribution strategies as well as creating a positive shopping environment to achieve an efficient customers' return rate.
Fashion Environment:
Programs focusing on Fashion Business traditionally put the emphasis on analyzing strategic and marketing challenges. The MBA Fashion Business at IFA incorporates a more creative accent, sourcing inspiration from the school's roots in Fashion Design. In this module grouping students will learn and experience first-hand about the different steps involved in the creation of a cohesive collection.
Fashion Lifestyle:
From observing the development of a Haute Couture Collection in a studio in Paris to taking an ethnographic trip in the Northern Tribes of China to understand their contribution to the contemporary fashion scene, this series of seminars comprised within the "Fashion Lifestyle" module grouping will allow our students to experience specific aspects of the fashion industry in a workshop like environment.
The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:
- Principles of Marketing - 15 Hours
- Quantitative Research Approaches - 15 Hours
- Accounting Principles - 15 Hours
- Working Methodology - 15 Hours
- Project Management - 15 Hours
Student Workload:
- 510 Hours of Face-to-Face lectures
- 765 Hours of Self-Study
- 840 Hours of capstone project
- 200 Hours of industry contact and collaboration
Eligibility / Requirements
- Preferably 2 years of professional experience (Internships are taken into account)- Bachelor Graduate or significant professional experience in related fields- IELTS 6.5 or TOEFL IBT 79 (or equivalence) or proof of study in English, for non-native English speakers- Interview (on campus or Skype)- Online test
About IFA Paris - Istanbul Campus
After being established in France and China, the IFA Paris fashion school is now also present in one of the most vibrant cities located at the crossroads of Europe and Asia: Istanbul.
IFA Paris is very proud to cooperate with one of the most reputable universities in Istanbul: Nisantasi University. Located in the modern complex of Maslak 1453, which offers a great variety of facilities and security including residences, shops, cafes and restaurants. Since foundation of the university, it has expanded to a few other campuses but now this new main campus combines elegant facades, sunny atrias with large airy interiors with quality education and research facilities.
The campus of Nisantasi University represents a major step in fulfilling the university's mission of building a future out of the country's past, establishing a hub in the business center of Istanbul, where culture, education and learning meet to address the changing needs of Turkey and the world. IFA Paris believes it is a privilege, as well as an advantage for its' students to make the best out of what the location can offer.
Being one of the most exciting and dynamic cities in the world, and a diversified place full of museums, galleries, parks and modern colleges, Istanbul is able to provide a stage for those who long for exploring and developing their own interests, and starting a career in the fashion and luxury business environments.
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