Course details
Through a series of projects, students will study how product, customer, and market forces interact in the fashion industry. Students will learn to develop and manage effective brand management strategies to execute advertising and promotional activities that relate to the different levels of the fashion industry.
Programme Outline
- Introduction to Brand Management
- Integrated Fashion Communication 1
- Buying Principles
- Product Development
- Fashion Coordination and Promotion
- Visual Merchandising
- Consumer Behaviour
- Human Resource Management
- Financial Management
- Global Supply Chain Management (Fashion Buying)
- Sensorial Marketing
- Fashion Journalism
- Fashion Marketing Project 1
- Fashion Marketing Project 2
- Industrial Attachment
About Raffles Education, Colombo
Since establishing its first college in Singapore in 1990, Raffles has grown to operate 30 colleges and universities in 29 cities across 13 countries.
Our flexible inter-school transfer scheme allows students to study at any of Raffles’ network of colleges and universities, immerse themselves in different cultures and experience living overseas.
Students who are enrolled in Raffles benefit from a quality education with a well-rounded hands-on experience relevant to the industry. This enables them to improve their career opportunities.
Studying in a multi-national environment enables our students to expand their personal network, be exposed to international perspectives and greatly enhances career opportunities beyond their home country.
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