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- Duration / Course length: 1 year
Course details
MBA in Public Relations and Advertising - Universidad Católica de Murcia (UCAM)
The MBA in Public Relations and Advertising is a dynamic, one-year program designed to provide learners with in-depth knowledge of the relationship between products, services, and the public. This fully accredited and internationally recognized Business Administration (MBA) program equips students with the tools to excel in advertising strategies and public relations management, preparing them for leadership roles in these impactful industries.
Universidad Católica de Murcia (UCAM) is a top-tier European university established in 1996. UCAM offers over 163 programs, including Business Administration, public relations, advertising, and AI-driven marketing. Its learning centers in the UAE, Indonesia, and Singapore provide a global learning environment.UCAM has partnerships with over 360 international universities, including Stanford University and the National University of Singapore, ensuring unparalleled academic and professional exposure.
Program Highlights:
- Fast-Track Completion in 1 Year
- Flexible Online Study Mode
- EMI Payment Options for affordability
- European Accreditation with global recognition
- Dual Certification from Cambridge International Qualifications (UK) and Universidad Católica de Murcia (Spain)
Benefits of Attending:
- Gain expertise in advertising principles, media strategies, and public relations management.
- Explore the integration of AI-driven marketing tools in public relations and advertising.
- Learn strategic planning for brand communication and campaign execution.
- Participate in live and recorded lectures by expert faculty.
- Regular webinars hosted by leaders in advertising and public relations.
- Earn a prestigious MBA in Business Administration with international accreditation.
- Complete a dissertation on a topic of your choice, addressing practical challenges in PR and advertising.
Learning Outcomes:
- Master the principles of public relations, advertising, and integrated marketing communications.
- Explore the role of AI in modern advertising strategies.
- Develop leadership and decision-making skills tailored to PR and advertising industries.
- Access an easy-to-use LMS and an extensive online library for continuous learning.
- Conduct impactful research on emerging trends in public relations and advertising.
Assessment Methodology:
The program adopts an assignment-based assessment approach, requiring students to submit practical assignments after each module. This ensures a strong connection between theoretical knowledge and real-world applications.
Program Structure:
Part A: Core and Specialized Modules
- International Human Resource Management
- Strategic Change Management
- Strategic Management and Leadership
- Operations Management
- Principles of Advertising and Public Relations Management
- Public Relations in Integrated Marketing Communications
Part B: Research and Thesis
- Socio-Economic-Legal Environment
- Thesis Work
Eligibility / Requirements
A Bachelor’s Degree from a recognized university.Documents Needed:Completed application formAcademic transcripts and Bachelor’s degreeResume or CVValid passport copyRecent photograph
Job roles this course is suitable for:
PR Manager or DirectorAdvertising Campaign ManagerBrand ...About Exceed College
Exceed College is a global leader in online higher education, offering affordable, accessible, and flexible learning solutions for professionals and students worldwide. Partnering with highly ranked universities and professional awarding bodies, we deliver globally recognized bachelor’s, master’s, and doctorate degrees that empower learners to advance their careers.
Since 2016, Exeed College has expanded its presence across the GCC, Africa, Asia, Southeast Asia, the US, and Europe, collaborating with top universities such as:
- Universidad Católica de Murcia, Spain
- Plymouth Marjon University, UK
- Guglielmo Marconi University, Italy
- City University, Malaysia
- Acacia University, US
- Woolf, Malta
Additionally, our partnerships with professional bodies like the Scottish Qualifications Authority (SQA), Chartered Management Institute (CMI), and Cambridge International Qualification (CIQ) ensure high academic standards and global recognition.
Why Choose Exeed College?
✔ Globally Recognized Degrees – Accredited by top universities and professional bodies
✔ Flexible Learning – Online programs with synchronous & asynchronous study options
✔ Industry-Focused Programs – Executive leadership, teacher training, and technical courses
✔ Advanced Digital Learning – State-of-the-art Learning Management System (LMS)
✔ Personalized Student Support – Pastoral care, mentoring, and career guidance
✔ Diverse & Inclusive Community – Learners from 100+ nationalities & industries
✔ Affordable Tuition & Payment Plans – Making quality education accessible worldwide
At Exeed College, we are committed to bridging the education gap through digitalization, ensuring a seamless and enriched learning experience. Join a dynamic learning ecosystem that prepares you for career success and global opportunities.
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