Course details
MBA in Public Relations and Advertising - Universidad Católica de Murcia (UCAM)
The MBA in Public Relations and Advertising is a dynamic, one-year program designed to provide learners with in-depth knowledge of the relationship between products, services, and the public. This fully accredited and internationally recognized Business Administration (MBA) program equips students with the tools to excel in advertising strategies and public relations management, preparing them for leadership roles in these impactful industries.
Universidad Católica de Murcia (UCAM) is a top-tier European university established in 1996. UCAM offers over 163 programs, including Business Administration, public relations, advertising, and AI-driven marketing. Its learning centers in the UAE, Indonesia, and Singapore provide a global learning environment.UCAM has partnerships with over 360 international universities, including Stanford University and the National University of Singapore, ensuring unparalleled academic and professional exposure.
Program Highlights:
- Fast-Track Completion in 1 Year
- Flexible Online Study Mode
- EMI Payment Options for affordability
- European Accreditation with global recognition
- Dual Certification from Cambridge International Qualifications (UK) and Universidad Católica de Murcia (Spain)
Benefits of Attending:
- Gain expertise in advertising principles, media strategies, and public relations management.
- Explore the integration of AI-driven marketing tools in public relations and advertising.
- Learn strategic planning for brand communication and campaign execution.
- Participate in live and recorded lectures by expert faculty.
- Regular webinars hosted by leaders in advertising and public relations.
- Earn a prestigious MBA in Business Administration with international accreditation.
- Complete a dissertation on a topic of your choice, addressing practical challenges in PR and advertising.
Learning Outcomes:
- Master the principles of public relations, advertising, and integrated marketing communications.
- Explore the role of AI in modern advertising strategies.
- Develop leadership and decision-making skills tailored to PR and advertising industries.
- Access an easy-to-use LMS and an extensive online library for continuous learning.
- Conduct impactful research on emerging trends in public relations and advertising.
Assessment Methodology:
The program adopts an assignment-based assessment approach, requiring students to submit practical assignments after each module. This ensures a strong connection between theoretical knowledge and real-world applications.
Program Structure:
Part A: Core and Specialized Modules
- International Human Resource Management
- Strategic Change Management
- Strategic Management and Leadership
- Operations Management
- Principles of Advertising and Public Relations Management
- Public Relations in Integrated Marketing Communications
Part B: Research and Thesis
- Socio-Economic-Legal Environment
- Thesis Work
Eligibility / Requirements
A Bachelor’s Degree from a recognized university.Documents Needed:Completed application formAcademic transcripts and Bachelor’s degreeResume or CVValid passport copyRecent photograph
About Taito Education Ltd
TAITO Education Ltd, (company number 10815712) is a UK-based organisation engaged in enhancing teaching and learning experiences in K-12 education sector worldwide. We work with governments, schools, early years settings and other education providers to help and achieve change in teaching and learning. Our products and services enrich, engage and simplifies the teaching and learning experiences of educators and learners by imparting the necessary skill set to succeed in today’s competitive, multicultural and global environment.
Taito provides consultancy and change services to help customers make strategic and practical changes to the way they engage with their stakeholders. Our unique pedagogy on experiential learning groom learners to be creative, innovative, explore and excel in their career pathway. We help every student to unleash their full potential to shape their own future.
Our Quality Assurance services make it possible for institutions in K-12 sector to be recognised for their commitment to uphold the standards of education, skills and effective safeguarding children. Taito has partnered with organisations engaged in transforming the educational eco system with their proven products and services in K-12 sector. We understand and focus on making the desires of educators, learners, parents and other stake holders a reality.
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