Course details
MBA in Marketing Management - Universidad Católica de Murcia (UCAM)
The MBA in Marketing Management is a one-year, fully accredited, and internationally recognized program tailored for career-driven professionals. Designed to enhance expertise in marketing management, business administration, and strategic decision-making, this program prepares students for high-impact roles in Marketing Management, Business Development, Marketing Analysis, Digital Marketing, and Digital Business.
Professionals specializing in marketing management are equipped to handle key responsibilities such as:
- Brand Audits and Strategy Planning
- Marketing Project Management
- International Marketing
- Customer Relationship Management (CRM)
- Product Launch Strategies and Market Entry Tactics
The program also covers advanced topics in consumer behavior, pricing strategies, and distribution planning, ensuring that graduates are well-prepared to lead in competitive global markets.
Universidad Católica de Murcia (UCAM) is a leading European institution established in 1996. It is renowned for its extensive course offerings, including business administration, healthcare, and engineering. UCAM collaborates with over 360 global universities, such as Stanford University and the National University of Singapore, ensuring that its programs meet international standards.
UCAM is also an active member of Erasmus Mundus and Universia, further solidifying its reputation as a hub for global academic excellence.
Program Highlights:
- Fast-Track 1-Year Completion
- Online Study Mode
- Flexible EMI Options
- European Accreditation
- Dual Certification
Benefits of Attending:
- Gain expertise in marketing strategies and consumer behavior analysis.
- Learn from a world-class curriculum delivered by industry experts.
- Acquire dual certification from Cambridge International Qualifications (UK) and Universidad Católica de Murcia (Spain).
- Enhance career prospects with an internationally recognized MBA in Marketing Management.
- Access a flexible, online learning platform with recorded lectures for convenience.
Program Structure:
Part A: Core and Specialized Modules
- International Human Resource Management
- Strategic Change Management
- Strategic Management and Leadership
- Operations Management
- International Marketing Management
- Consumer Behavior and Marketing Channels
Part B: Research and Thesis
- Socio-Economic-Legal Environment
- Research Methods and Dissertation
Eligibility / Requirements
A Bachelor’s degree from a recognized university.Documents Needed:Completed application form.Academic documents, including Bachelor’s degree and transcripts.Resume/CV.Copy of a valid passport.Recent photograph.
Job roles this course is suitable for:
Marketing ManagerDigital Marketing SpecialistBrand StrategistBusiness Development ManagerMarketing ConsultantInternational Marketing ManagerAbout Exceed College
Exeed College, part of the esteemed Westford Education Group, empowers learners worldwide with affordable, accessible and flexible higher education in partnership with universities and awarding bodies around the globe. As a global leader in online education, we offer a broad spectrum of programs, including executive leadership, teacher training, and technical courses. Our bachelor’s, master’s, and doctorate degrees are crafted to equip learners with the necessary knowledge and skills to advance their careers, all delivered with exceptional convenience and an unrelenting commitment to quality.Since 2016, Exeed College has expanded its global presence across the GCC, African, Asian, Southeast Asian, US, and European countries. This expansion allows us to provide top-quality degrees through collaborations with highly-ranked universities that prioritise outstanding student experiences and exceptional teaching quality.
Exeed College has strategically aligned itself with major universities such as Universidad Católica de Murcia, Spain; Plymouth Marjon University in the UK; Guglielmo Marconi University, Italy; City University, Malaysia; Acacia University in the US; and Woolf, Malta. These partnerships and collaborations with professional awarding bodies in the UK like the Scottish Qualifications Authority, Chartered Management Institute, and Cambridge International Qualification ensure you receive a high-quality education recognised worldwide.
Exeed College is a staunch advocate of bridging the education gap through digitalisation. We harness the power of technology to create a digital ecosystem, complete with a robust Learning Management System (LMS) capable of delivering synchronous and asynchronous teaching. With modern pedagogical tools and an online library, we seamlessly deliver programs to learners worldwide. Our world-class faculty, with industry and academic expertise, guide your learning. Beyond academics, we offer dedicated pastoral care and customised support for a holistic learning experience.
Exeed College proudly champions inclusion, equality, and diversity, embracing a diverse student body from over 100 nationalities and industries. With a focus on personalised experiences, industry-relevant programs, affordable fees, and flexible payment plans, Exeed College is an excellent choice for students aspiring to advance their careers and gain valuable employment skills. See all Exceed College courses
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