EMDI was established in 2002 to provide professional training for the event management & media industry. Industry stalwarts were asked - what were those key skills that they were looking at in new recruits, and accordingly curricula and training content was structured to fulfill this gap. The Media, Creative and Entertainment Industry is competitive, fast paced, and are drivers for the global economy. Careers within the creative industry are considered an extremely lucrative option in today's job market. For every course that is offered at EMDI, there is a huge potential for employment and entrepreneurship - where freelance professionals are often sought after for their services.