WSQ Manage the Use of Analytics and Develop Data Strategies هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

This unit covers the outcomes required to manage the use of analytics and develop data strategies. This includes establishing data strategies in relation to business objectives/ Key Performance Indicators (KPI) and goals; managing the research and analytic processes; suggesting modifications and improvements based on user feedback and analytics; measuring and evaluating components of data strategy; measuring effectiveness of data strategy; and creating executive reports to capture relevant analytics.

LEARNING OUTCOMES

• Identify and assess business objectives/KPI and goals and establish data strategies including permission framework
• Manage the research to collect relevant data for analytic processes
• Evaluate user feedback and analytics to modify and improve data strategies
• Measure and evaluate components of data strategy to produce an executive summary
• Measure return on investment based on data strategy (if applicable)
• Create executive reports to capture relevant analytics for use in budgeting decisions

WHO SHOULD ATTEND

Web Communications Specialist, Digital Marketing Manager, Business Analyst, User Experience Director, Digital Media Project Manager