Professional Digital Marketing & Strategy Deployment هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Modules:
-         Fundamentals - Understanding consumers
-         How the online marking landscape is changing
-         Understanding consumer behavior and translating that into good customer experience.
-         Fundamentals - Content
-         Content strategy, planning, creation and designing for the brand
-         Channel constraints and video content,
-         Fundamentals - Data
-         What is big data and how can we use it?
-         Metrics, measurement and evaluation.
-         Tools - Owned media: Website
-         Website development and responsive design
-         Designing for usability, function and effectiveness
-         Website Conversion funnels
-         Search engine Optimization.
-         Tools - Owned media: Mobile and email
-         Mobile sites and apps
-         Email strategy, designing for response, data management and the spam act.
-         Tools - Owned and earned: Social
-         Social platforms and an overview of how they are used
-         Social as an earned medium
-         Social media monitoring and community management.
-         Tools - Paid media
-         The paid media landscape, targeting, data and technology
-         Networks, affiliates, email lists and digital out-of-home
-         Paid search - how it works and search for mobile.
-         Applications - Managing digital marketing
-         Managing digital projects
-         Budgets, dashboards and templates
-         Applications - Campaign planning
-         Planning campaigns for awareness/branding, acquisition and retention
-         Applications - Optimization and emerging trends
-         Testing - A/B and multivariate and optimization
-         Emerging media, technology and trends. تحديث بتاريخ 17 April, 2018