Quantitative Research Designs and Sampling هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Course Description:

This module is aimed at providing participants with the practical guidelines on how to plan for and execute the collecting of quantitative research data. It builds on the exploration of quantitative data gathering techniques in Modules 1. Candidates will understand and apply the basic principles and applications of selecting an appropriate research design, design an appropriate sample for the study, and how to do this within the prescripts of the SAMRA Code of Conduct.


How attendees will benefit?

After completion of the programme, delegates will be able to:

•  Understand the nature of and evaluate the suitability of the following quantitative research designs for researching a given marketing research problem:
•  Structured observation (incl. mystery shopping)
•  Cross-sectional survey research
•  Panel research
•  Experiments and quasi-experiments
•  Explain the steps involved in designing and executing a quantitative research study
•  Discuss the relevant ethical principles outlined in the SAMRA Code of Conduct that researchers should consider when designing a quantitative research study
•  Develop a sampling plan for a quantitative study based on an understanding of the following sampling-related issues

 
Course Content:

The programme covers the following topics:

•   Practical guidelines on how to plan for and execute the collecting of quantitative research data.
•  Explorations of quantitative data gathering techniques
•  Understand and apply the basic principles and applications of selecting an appropriate research design
•  Design an appropriate sample for a study within the prescripts of the SAMRA Code of Conduct

 
Course Style:

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

 
Remember:

• We provide this course in any place and at any time suitable for you.

تحديث بتاريخ 13 February, 2018