- Payment Terms: Enquire
- Locations: Sheikh Zayed Rd - Dubai England - United Kingdom East London
- Duration / Course length: Upto 6 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Description:This module is aimed at providing participants with the practical guidelines on how to plan for and execute the collecting of quantitative research data. It builds on the exploration of quantitative data gathering techniques in Modules 1. Candidates will understand and apply the basic principles and applications of selecting an appropriate research design, design an appropriate sample for the study, and how to do this within the prescripts of the SAMRA Code of Conduct.
How attendees will benefit?
After completion of the programme, delegates will be able to:
- Understand the nature of and evaluate the suitability of the following quantitative research designs for researching a given marketing research problem:
- Structured observation (incl. mystery shopping)
- Cross-sectional survey research
- Panel research
- Experiments and quasi-experiments
- Explain the steps involved in designing and executing a quantitative research study
- Discuss the relevant ethical principles outlined in the SAMRA Code of Conduct that researchers should consider when designing a quantitative research study
- Develop a sampling plan for a quantitative study based on an understanding of the following sampling-related issues
Course Content:
The programme covers the following topics:
- Practical guidelines on how to plan for and execute the collecting of quantitative research data.
- Explorations of quantitative data gathering techniques
- Understand and apply the basic principles and applications of selecting an appropriate research design
- Design an appropriate sample for a study within the prescripts of the SAMRA Code of Conduct
Course Style:
- Lecture or One-to-One training style.
- In house training.
- Group Training.
- Practical Training.
Remember:
- We provide this course in any place and at any time suitable for you.
Eligibility / Requirements
- Current and prospective practitioners in business and marketing research
- In-house researchers in the corporate, public service and NGO sectors
- Managers who are users of business and marketing research services
Job roles this course is suitable for:
Prospective Practitioners , Current Practitioners , Business ManagersCourse Location
About British Academy For Training & Development
British Academy For Training & Development (BATD) is one of the leading Academies across the world in training and development solutions. Our vision has been workable, achievable and realistic, our resources to contributed to achieving it. Our services are open to all levels of organizations and people, since we believe in enabling and enhancing knowledge and skills. We operate in different parts of the world in more than 35 countries.
Mission
Through our specialized work in Management, Media, PR and Information Technology, we are working to:
- Improve organizational performance through customized training and development solutions.
- Enhance people’s skills and their ability to embrace changing career patterns, global mobility, technological developments and new ways of working.
- Provide organizations and individuals with unique opportunities to exchange business and management experience and knowledge on a global level.
- Provide customized and VIP training with very flexible and comfortable services for our values costumers.
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