Marketing and the Business Environment هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Course Description:

The aim of the module is to equip learners with the knowledge, skills, and competencies to interpret and develop marketing strategies in the current and future business environment create and capture value. The module also aims to provide students' a foundation of how to internationalize business.

 
How attendees will benefit?

After completion of the programme, delegates will be able to:

• Participants will develop an understanding of the impact of contemporary issues on the development and implementation of both marketing strategy and internationalisation of business. The module will provide a working knowledge of the themes of international business and marketing with ability to translate theory into ;  

 
Course Content:

The programme covers the following topics:

• Understanding Marketing Management.
• Developing Marketing Strategies and Plans.
• The Changing Marketing Environment and Information Management.
• Managing Market Research and Forecasting.
• Designing, Developing and Managing Market Offerings.
• Implementing Marketing Management.

Course Style:

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

 
Remember:

• We provide this course in any place and at any time suitable for you.

تحديث بتاريخ 13 February, 2018