Current Trends in Marketing Theory هذه الدورة تدرس باللغة الإنجليزية

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Course Description:

This course provides detailed discussion and practical applications of the current and emerging trends in marketing theory and practice and their implications for business and marketing research. The importance, objectives, and principles or guidelines for incorporating these trends in the planning and execution of business and marketing research projects are described.
 

 
How attendees will benefit?

After completion of the programme, delegates will be able to:

•   understand the historical and emergent trends in marketing and to incorporate the implications in the planning and execution of business and marketing research;
•   understand the implications of post-modern marketing and how to make provision for the new ways of consumer thinking and behaviour in business and marketing research;
•   understand and apply the implications of relationship marketing in business and marketing research;
•   understand the shift from a product economy to a services economy and apply the practical implications of the customer-centric organization in business and marketing research; and
•   close the gap in the academic-practitioner interface and keep abreast with implementing the latest scientific findings in day-to-day business and marketing research practice.

 
Course Content:

The programme covers the following topics:

•    Historical and emergent trends in marketing and the implications for business and marketing research
•   Post-modern marketing: The birth of a brand new generation of consumers
•   The emergence and future of relationship marketing: How to connect with customers and enrich their experience
•   The shift from a product economy to a services economy: Practical implications of the customer-centric organisation
•   Closing the gap in the academic-practitioner interface

 
Course Style:

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

 
Remember:

• We provide this course in any place and at any time suitable for you.

تحديث بتاريخ 13 February, 2018