عبر الإنترنت
John Academy Diploma in Advertising and Marketing John Academy
  • مدة الدورة التدريبية: 45 ساعة إبدأ الآن
  • معتمدة من قبل: CiQCPD Qualification Standards
  • الشهادة:
  • طريقة تقديم الدورة: عبر عرض الفيديو

تفاصيل الدورة

Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment.

COURSE CURRICULUM

Marketing Basics
  • Module One – Getting Started
  • Module Two – What is Marketing
  • Module Three – Common Marketing Types (I)
  • Module Four – Common Marketing Types (II)
  • Module Five – The Marketing Mix
  • Module Six – Communicating the Right Way
  • Module Seven – Customer Communications
  • Module Eight – Marketing Goals
  • Module Nine – The Marketing Funnel
  • Module Ten – Marketing Mistakes (I)
  • Module Eleven – Marketing Mistakes (II)
  • Module Twelve – Wrapping Up
  • Level 3 Diploma in Marketing- Activities
Mastering Digital Marketing
  • Introduction to Internet Marketing and Reputation Management
  • How to Optimize Your Site for Every Stage of the Buy Cycle
  • Build Impression on Your Site
  • Types of Link Building
  • Importance of Landing Pages
  • Difference Between Internet Marketing and Online Customer Service
  • Concept Of Affiliate Programs
  • About Of Google Analytics
  • Online Press Releases
  • How to Get Traffic from Twitter
  • Importance of Testing E-Mail Messages
  • What is Viral Marketing
  • What is EMail Marketing
  • Difference Between Images and Video
  • How to Internet Marketing on Facebook
  • What is Search Engine Optimization(SEO)?
  • Understanding Search Results
  • How to Attract Customer on Your Product?
  • Time Makes Money
  • How to Test a Landing Page
  • Best Web Writing
  • Ways to Use of Humor in You Internet Marketing
  • Coupon Codes
  • When to Pull the Plug
Internet Advertising Techniques
  • INTRODUCTION: WHAT IS AFFILIATE MARKETING?
  • WHY AFFILIATE MARKETING IS AWESOME
  • FINDING A PROFITABLE NICHE
  • CHOOSING AN AFFILIATE PRODUCT
  • THE ADVANTAGES OF CLICK BANK
  • ANALYZING THE CLICK BANK MARKETPLACE
  • CREATING YOUR HOP LINK
  • CREATING A FREE BLOG
  • PERFORMING EFFECTIVE KEYWORD RESEARCH
  • CREATING AN OPTIMIZED POST
  • POSTING TO YOUR BLOG
  • PROMOTING YOUR BLOG: AN OVERVIEW
  • PROMOTION: ARTICLE MARKETING
  • PROMOTION: SOCIAL BOOKMARKING
  • PROMOTION: BLOG COMMENTING
  • ADDITIONAL PROMOTION TIPS
  • CREATING YOUR OWN WEBSITE
Email Marketing
  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy
Facebook Marketing Basics
  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement
Twitter Marketing
  • TWITTER FOR BUSINESS
  • TOP TWITTER TIPS
  • TWITTER IS
  • BUSINESS TERMS
  • WHY USE TWITTER FOR MARKETING
  • TWITTER MARKETING BASICS
  • TWITTER METRICS
  • YOUR BIO
  • WHEN TO TWEET
  • BUILDING YOUR COMMUNITY
  • GENERATING LEADS
  • REAL-TIME TWITTER MARKETING
  • ENGAGEMENT
  • TWETIQUETTE (TWEETING ETIQUETTE)
Why choose us?
  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.
تحديث بتاريخ 31 December, 2021

المتطلبات

This course is available to all learners, of all academic ;
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.

نبذة عن معهد John Academy

John Academy is best known for offering awarding body accredited online courses that are available for anyone who wishes to acquire a certification and take their professional life to the next level. As an online course provider, we are aware of the fact that there are a lot of people out there who consider themselves to be very curious learners but the courses that they are interested in are not available at their convenient time and place. So, we have decided to give them a unique opportunity for them to learn and obtain necessary skills in a very convenient way at any time from anywhere.

Who We Are

We are an online course provider who wants to make sure that the students would be able to learn everything there is a need for them to learn regarding the course that they have enrolled in on our site. So, we see to it that they would be provided with the highest possible standard of online learning. That way, students would be able to use it in the real world – the employment world and at their desired field of interests.

Certification

After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.

PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.

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