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- مدة الدورة التدريبية: 5 ساعات إبدأ الآن
- معتمدة من قبل: CPDiAP
- الشهادة:
- طريقة تقديم الدورة: عبر عرض الفيديو
تفاصيل الدورة
During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.
COURSE CURRICULUM
MODULES
- Introduction to Online Marketing
- Understanding the Digital Marketing Strategy
- Definition of Digital Marketing
- Marketing by your own Website
- Overview of Analytics
- Search Engine Optimization Methodologies
- Differences between Search and Display Marketing
- Understanding Social Media Marketing
- Overview of Video Marketing
- Email Marketing Techniques
- Content Marketing Tips
- Mobile Marketing Techniques
- Expanding your Digital Marketing Knowledge
- Overview of the Google AdWords
- Pay-Per-Click Advertising Techniques
- Defining your Business Goals
- Stepping into Google Adwords
- Keywords Researching Techniques
- How to create your First Campaign?
- How to create your First Advertisements?
- How to monitor your advertisement?
- Advanced Advertising Techniques
- High-quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- 24/7 Access to the Learning Portal.
- The benefit of applying for NUS extra Discount Card.
- Recognised Accredited Qualification.
- Excellent customer service and administrative support.
At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
Certification:
Successful candidates will be awarded Diploma in Digital Advertising & Google AdWords.
تحديث بتاريخ 10 December, 2024
المتطلبات
Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.
نبذة عن معهد Global Edulink
Global Edulink is a leading online learning and training provider. We believe that everyone should have the opportunity to learn, no matter what their situation, which is why we strive to keep our resources cutting edge and easy-to-understand.
Education is just one aspect of life that can shape who you are and who you want to be as an employee. In a time-poor world, sometimes you need a flexible approach to help you achieve your goals. Online learning with Global Edulink offers just that – professional and vocational training to fit in with your life.
Global Edulink is well-established in the UK, but reaches out to learners all over the world. The company aims to bridge the gaps in a three step process of training, skills, and jobs, where you can learn at your own pace using interactive teaching techniques.
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