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Global Edulink Marketing Principles Global Edulink

تفاصيل الدورة

Do you want long-lasting business success?

The secret to success, especially in business, is great marketing! That’s why we’ve created this Marketing Principles course, so you can understand marketing and better satisfy the needs of your customers. This course is divided into 12 excellent modules, so you can build knowledge as you go. Become a master of the marketing environment, the international market place, consumer decision making and strategies for selling and pricing. As well as this, we provide key information on product marketing, managing and retailing, supply chain management and promotion and public relations. Our aim is to give practical knowledge which can be transferred into the work place.
 
This online training course is comprehensive and designed to cover the topics listed under the curriculum.
COURSE CURRICULUM

1. INTRODUCTION TO MARKETING AND MARKETING CONCEPTS

2. WHAT IS COMPETITIVE ADVANTAGE AND MARKETING ENVIRONMENT?
  • What Is Competitive Advantage?
  • What is Marketing Environment?
3. HOW TO DEVELOP A GLOBAL MARKETING STRATEGY AND CONSUMER MAKING PROCESS
  • How to Develop a Global Marketing Strategy
  • Consumer Decision Making Process
4. GUIDE TO BUSINESS MARKETING, MARKETING RESEARCH AND PRODUCT MARKETING
  • Guide to Business Marketing and Marketing Research
  • Introduction to Market Segmentation and Product Marketing
5. NEW PRODUCT DEVELOPMENT AND SERVICES MARKETING?
  • New Product Development and Marketing
  • What is Services Marketing?
6. MARKETING STRATEGIES, SELLING AND PRICING CONCEPTS
  • Marketing Strategies Part 1
  • Marketing Strategies Part 2
  • Introduction to Selling and Pricing concepts
Benefits you will gain:
  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.
Method of Assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Upon successful completion of this course you will be awarded a certificate in Marketing Principles.
 
  تحديث بتاريخ 27 March, 2024

المتطلبات

  • Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

وظائف مناسبة لهذه الدورة

Marketing Manager , Marketing Executive , Digital Marketing Assistant

نبذة عن معهد Global Edulink

Global Edulink is a leading online learning and training provider. We believe that everyone should have the opportunity to learn, no matter what their situation, which is why we strive to keep our resources cutting edge and easy-to-understand.

Education is just one aspect of life that can shape who you are and who you want to be as an employee. In a time-poor world, sometimes you need a flexible approach to help you achieve your goals. Online learning with Global Edulink offers just that – professional and vocational training to fit in with your life.

Global Edulink is well-established in the UK, but reaches out to learners all over the world. The company aims to bridge the gaps in a three step process of training, skills, and jobs, where you can learn at your own pace using interactive teaching techniques.

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