Marketing Fundamentals
السعر: 11,735 درهم

    تفاصيل الدورة

    1- Marketing Background
    . Overview of the Industry
    . Market Profile (General purchase and usage habits)
    . Environmental Analysis
     
    2- Competitive Analysis
    . Competitive Positioning
    . Market Shares/ Sales Volume / Sales and Profit Trends
    . Marketing Strategies (for each of the 4 Ps)
    . Strengths and Weaknesses of Competition (in terms of 4 Ps)
     
    3- Company Background
    . Company Profile
    . Current Position of the Company/Brand in the Market
    . Company/Brand Strengths and Weaknesses Analysis
    . Brand Consumer Profile
    . Present Marketing Strategy
     
    4- Target Market
    . Demographics
    . Psychographics
    . Behavioral
    . Geographic
     
    5- The Marketing Mix
    . Product
    . Pricing
    . Distribution
    . Promotions
      تحديث بتاريخ 16 May, 2024

    المتطلبات

    There are no eligibility requirements to attend this course.

    وظائف مناسبة لهذه الدورة

    Marketing Executive , Sales Executive , Sales Manager , Marketing Manager

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