Cultural Events Management هذه الدورة تدرس باللغة الإنجليزية الخليج التجاري, دبي

تفاصيل الدورة

This course examines the major types and characteristics of cultural events, including analyzing, planning, marketing, producing and evaluation phases.

• Cultural event industry, developments and importance: Cultural and creative industries
• Cultural events mission and vision: Cultural landscape
• Cultural events classification (Mega events or ‘must see events, Hallmark event,  Major events, Festivals, fests, cultural days, weeks and months)
• Cultural event planning and team management
• Cultural events conceptualization and zoning
• Cultural event marketing and advertising
• Cultural events merchandising plan and communication
• Cultural events sponsorship options
• Cultural events evaluation

تحديث بتاريخ 20 October, 2019