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Course Overview:

This workshop aims to transform the way you approach selling and focuses on relationship building; making you invaluable to your customers. You will learn techniques and skills you can use to grow your business and exceed your business targets. It will also help sales professionals change their perspective on what is really important in the sales engagement, change how they see themselves and their own potential, and how they view each interaction with customers.

Who Should Attend:

This course is designed for all those who have an influence over the sales function and want to build and revitalize their existing selling skills. Sales Personnel, Sales Support, as well as potential candidates for sales positions who want to learn the art of selling.


Learning Outcomes
At the end of the course, participants will be able to:
 
  • Discover the psychology of selling and why your sales process matters.
  • Develop the acquired skills and key elements of a successful Sales ;
  • Identify your unique selling points and compelling reasons for selling.
  • Recognise the art of understanding your customers’ ;
  • Understand the difference between features, advantages and benefits and why selling benefits makes the difference.
  • Implement practical and persuasive selling techniques that produce ;
  • Explore ways to turn objections into opportunities.
  • Identify motivational techniques to inspire your sales journey.
Course Content:

The Fundaments of Selling
  • The psychology of selling
  • The right selling attitude
  • Discovering the fuel to drive your passion
  • The key competencies of a dynamic sales person
  • Cultural awareness – Knowing your customers
  • Defining cold calling and prospecting
  • The difference between prospecting on the telephone versus face-to-face prospecting
Powerful Sales Models
  • Applying the AIDA process
  • Defining your Unique Selling Points (USP)
  • Your compelling reasons for selling
  • Features, benefits and advantages (FAB) – selling advantages
  • The power of asking the right questions using the SPIN Technique
The Fearless Sales Person
  • Developing your sales pitch
  • Building rapport with clients
  • The difference between implied needs and explicit needs
  • Identifying your clients explicit needs
Turning Objections into Opportunities
  • Identifying the most common objections
  • Overcoming common objections
  • Reading buying signals
  • Closing the sale
تحديث بتاريخ 03 March, 2020

نبذة عن معهد Eminent Educational Institute

Eminent Institute brings individual real learning for real results. Their experiential learning methodology is designed is bring the students a dynamic learning experience

All  courses provided by Eminent Educational Institute are designed and delivered by practicing professionals who bring a high degree of practical relevance to the course.

Enriched with real life case studies all the course content is regularly updated with latest developments, changes in laws, and notifications.

In today’s ever evolving and competitive environment the institute strives to empower students with knowledge that takes them beyond best practice to becoming a value added contributor to developing innovative new practices.

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