Strategic Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Strategic Management yields and enhances an organization's strategic plan through anticipating future business growth potential and protecting against business volatilities and drastic changes. This course will help participants to integrate creative ideas with advanced knowledge and skills and link them to the strategic decision making process with the aid of a methodical business thinking process. This course also explores the organization's vision, mission, principles, techniques and business models. Moreover, this course also describes Strategic Management main areas, related activities and techniques and the skills necessary to effective execution.


Course Outline:

Module 1: Overview of Strategic Management

• Define Strategic Management
• Strategic Thinking
• Strategic Planning

Module 2: Market Analysis

• Sectoral Analysis
• Strategic Timeframe Analysis - Present and Future
• Strategic Scenario Development
• Business Architecture Analysis and Implications

Module 3:  Competitive Advantage

• Risk Assessment
• Opportunities Analysis
• Considerations Analysis
• Change and Strategy

Module 4:  Core Competencies Analysis

• Determine organizational core competencies
• Developing new core competencies
• Strategic competitive advantage

Module 5:  Strategic Alternatives Evaluation

• Cost structure analysis
• Comprehensive analysis
• Strategic cost positioning

Module 6:  Strategy and Product Differentiation

• Needs analysis
• Define product differentiation
• Branding
• Strategic Positioning

تحديث بتاريخ 25 November, 2019