The Art of Storytelling هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Storytelling is an age-old art which has become a key skill in the modern world. 10,000 years ago, the tribe leaders sat their communities around fires and passed on the wisdom of the ages through stories that captured the hearts and minds of their village folk.

In today's world, stories have evolved to a variety of mediums and have transcended the fireplace and verbal delivery to the digital screens of movies, vlogs, memos, social updates and so much more.

Even though the mediums have evolved, our minds have not. Therefore, storytelling itself has very much remained the same in principal. What has evolved tremendously is the accuracy and science behind storytelling based on cognitive psychology and neuropsychology, which gift us with incredibly efficient and simple formats that transform any regular person into a master of inspiration and a catalyst for action.

With all the noise evading our daily lives - whether at the workplace or in our homes - we cannot afford to not make our ideas stick in the minds of our listeners and drive the future forward. However, driving the future forward means connecting with our internal and external clients at the deepest of levels.

The deeper the connection, the stronger the result. Storytelling bridges the gap between the mission, vision and objectives of the company/department and the team or individual that is responsible for its implementation. With storytelling, you can shift beliefs, engineer the culture, engage employees, drive performance, and cure inefficiency and fear within an organisation and in the market.