تفاصيل الدورة
Customers have taken back control of their lives and are very selective in terms of who they want to hear from and interact with. Countries around the world are introducing Privacy and Personal Data Protection Legislation. The internet, social media and mobile devices give customers direct access to information and other customers. So, is the marketer becoming redundant? How do you stay relevant and continue to add value and influence what the customer sees, hears and eventually consume?
This workshop gives participants an overview of the capabilities available to marketers to help them understand, differentiate and prioritise customers and prospects. It introduces key concepts that drive effective data collection, profiling and storytelling. Participants will leave with a clear appreciation of how data and insights drive content and customer experience design. Coupled with a pragmatic understanding of the new Personal Data Protection Legislation and your obligations as a marketer to protect personal data and respect customer preferences, you should now be better equipped to engage the customer, in this new Age of Consent.
تحديث بتاريخ 08 November, 2015نبذة عن معهد Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
عرض الجميع دورات Singapore Media Academy- British Citizenship Diploma New Skills Academy33 SGD
407 SGDمدة الدورة التدريبية: Upto 15 Hours - HR & Employment Law Level 2 Adams Academy34 SGD
654 SGDمدة الدورة التدريبية: Upto 30 Hours
