Strategic Account Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Teaching Method

• Each module would be about 18 to 24 hours of self-study / learning time with Inter-active content, self-assessment and Facilitated Discussion Board (internet based discussions in a group, by a Coach / Professor) for a period of about 3 weeks
• These are conducted by International faculty and will need atleast 20 to 25 participants for a Module to be started – each registered participant will be communicated the final start date
• At the beginning and end of each module there would be a Webinar conducted by a Coach / Professor Facilitator setting the context and as an orientation about the Module etc.

What will I learn ?

• What is Strategic Account Management?
• Long-Term, Sustained Relationships
• Establishing the Strategic Account Portfolio
• Strategic vs Key vs Non-key Accounts
• Building Client Relationships
• Using Trust and Capability as Levers
• Formulating Account-Specific Plans
• Understanding Account Profitability & Revenue
• Creating the Organisational Structure
• Managing the Strategic Account Portfolio
• Evaluating Account Performance