تفاصيل الدورة

This is a 12 months programme and students will be taught to develop a comprehensive understanding of the fundamentals of integrated brand communication. The FMDS programme is specially tailored to harness the strategic thinking, entrepreneurial and management skills in a multi-disciplinary and intellectually stimulating creative environment.

Course Structure

  1. Module 1: Brand Management
    • Brand Management 1: Fundamentals of Branding
    • Brand Management 2: Brand Loyalty & Consumer Behaviours
    • Brand Management 3: Brand Value and Co-Branding
  2. Module 2: Professional Practice
    • Professional Practice 1: Fundamentals of Research
    • Professional Practice 2: Roles, Responsibilities and Procedures within a Studio
    • Professional Practice 3: Studio Culture and Social Responsibility
  3. Module 3: Integrated Marketing Communications
    • Integrated Marketing Communications 1: Introduction to Marketing Mediums
    • Integrated Marketing Communications 2: Introduction to Mobile, Interactive and New Media
    • Integrated Marketing Communications 3: Strategic Marketing Plan through Sensory Responses to Media
  4. Module 4: Business Plan
    • Business Plan 1: Industry Research and Analysis
    • Business Plan 2: Building Business from Within
    • Business Plan 3: Financial Planning and Forecast (budgetting), P&L forecast, & cash flow management)

Will I recieve a certificate of completion?

Students who have successfully completed all the modules will be awarded the Specialist Diploma certification.

تحديث بتاريخ 08 November, 2015

نبذة عن معهد First Media Design School

First Media Design School (FMDS) is a famous popular specialized boutique design institution and the best private school in Singapore offering only designing, design management and design entrepreneurship programmes. FMDS is the education arm under the First Media Design Group, one of Singapore’s most successful and awarded groups in the design industry. FM Group has more than 20 years of industry designing experiences in Singapore and the region. It’s designing experience ranges from corporate & retail design & marketing communication, public relations, packaging design, publishing, advertising, event management, interactive media and IOS app development. In Singapore, it was instrumental to several national projects including the Immigration & Checkpoints Authority of Singapore (ICA), Casino Regulatory Authority of Singapore (CRA), National Environment Agency of Singapore (NEA), SingHealth Group, Singapore Management University (SMU), Nanyang Technological University (NTU), just to name a few. FMDS strives to cultivate a new generation of ‘whole brain’, industry-ready designers who possess both creative and cognitive commercial abilities, through its holistic teaching system consisting of design thinking and design management.

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