تفاصيل الدورة
Social Media marketing is an intensive three day Masterclass workshop from ISM Dubai. It is right at the cutting edge of the fast changing world of social media.Ninety two percent of Marketers indicate that social media is important for their business (Social Media Examiner). Social media marketing challenges and disrupts traditional marketing. It is part of our everyday lives. When you leave the house you now take a smart phone, car keys and money. Mobile technology has opened the world of social media to a huge global audience and potential customers.
Key Learning Points:
- The most effective social media tactics
- The best way to locate and engage your ideal target audience.
- The best social media management tools to use your precious time effectively.
- The awesome power of advertising for sales and brand awareness.
- How to measure your Return on Effort (ROE).
- Developing the foundation for a successful integrated social media marketing strategy.
- Competitor analysis.
- Know your audience demographics and the social media platforms they use.
- Deploying winning tactics that reach the right audience with the right message at the right time.
- Intelligent listening on social media for business opportunities.
- Identifying the best channels and tactics for your brand's visibility and credibility.
- Developing your social media voice and understanding social media etiquette do's and don'ts.
- The five key social media platforms Facebook, LinkedIn, Twitter, Instagram and YouTube.
- Developing a social media promotional campaign.
- Building business relationships that drive results.
- How to deal with negative comments and a social media wildfire.
- Measuring your return on effort and continuous improvement
المتطلبات
The course is designed to be highly interactive with extensive use of live online demonstrations.
Facilitator led discussions of key concepts will engage the delegates in open debates that challenge existing marketing traditions.
Case studies and exercises will be used to prove concepts and encourage actionable social media marketing tactics.
Tutor inputs will be aimed at giving direction and guidance to ensure effective learning and confidence in adapting to new social media marketing opportunities.
The course is for those who need to know more about social media and social networking so they can assess its relevance, plan an approach or implement social media.
وظائف مناسبة لهذه الدورة
Marketing Manager , Social Media Specialist , Social Media Executive , Social Media Coordinator , Head of Social Media , Social Media Expertنبذة عن معهد Institute of Sales & Marketing
ISM Offers training courses guaranteed to improve performance.
We are providers of proven strategies that radically increase workplace performance. We were established in the UAE in 1998 with a history in the region dating back to the early 70's.Our knowledge of the market is unsurpassed. Our UK based instructors have vast regional and global experience with on average 25+ years corporate experience at the highest levels.
We represent quality UK sales and marketing organisations and utilise the 'best of the best' trainers from organisations such as The Chartered Institute of Marketing, which is why our courses come so highly recommended by everyone who attends one.
The Institute of Sales & Marketing makes selling an accurately defined science. We focus wholeheartedly on selling and the motivation of buyers. Based on sound principles and the real life experiences of course directors who practice in thriving businesses on a day-to-day basis, our courses are the most dynamic and instructive available as we constantly update our content from around the world. ISM offers highly interactive and successful public courses and can also create bespoke in-house courses to meet your company needs.
Our philosophy is very simple; we take the finest course content from around the world and couple that together with the highest quality instructors available to create training courses that are head and shoulders above the rest.
ISM's commitment to best practice extends beyond the classroom and our blog, twitter and Facebook sites will add to your networking and development throughout your professional careers. We encourage you to visit these and get involved. We are also a membership body and now have over 300 individual and corporate members and encourage those involved in the Sales/Marketing Profession that wish to enhance their professional skills and credibility to apply.
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