(SEO) Search Engine Optimisation Workshop هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

If you've ever wondered how to get your website on the front page of search engines, the answer you've been looking for is SEO. By taking this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your business revenue and gain a very in-demand skill to help you advance in your career.

What Will Be Covered?

SEO Introduction & Evolutions

• How Google updates Panda & Penguin changed the SEO industry?
• What is Mobilegeddon update & how to optimize your website for mobile?
• How security update impacted the rankings & when is the best time to migrate to HTTPS?
• Why is Local SEO not traditional SEO & how to optimize your website for local search?

TECHNICAL SEO

• How to run an SEO technical audit on your website & identify quick win actions ?
• How to optimize your website structure: Internal linking, menus, footers, page depth, the site-map and other technical criteria, such as the page speed?
• How to fight against internal duplicate content generated by CMS or wrong technical setup?
• Tool reviews: Google Search Console, Screaming Frog,

CONTENT OPTIMISATION

• How to identify relevant keywords for your business & evaluate the competition on these key phrases?
• How to structure the site so that each page covers just one thematic?
• How to localize your content to be visible internationally?
• Tool reviews: Google Trend, Keyword Adplanner, Copyscape

LINK BUILDING

• How to measure your link profile & evaluate your potential in a competitive market?
• What are the best practices for getting natural backlinks?
• How to recover from a Google Penguin penalty?
• How can Social Media help you during your link building strategy?
• Tool reviews: Ahref, Majestic SEO, Link Research tool, Buzzsumo,

KEY PERFORMANCE INDICATOR

• Is keyword ranking the only relevant KPI for your SEO activity?
• What are the main KPIs to evaluate your SEO strategy?
• Tool reviews: AWR, Search Metrics, Google Analytics, Google Search console

تحديث بتاريخ 23 June, 2020