QES - Qualified Export Specialist هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

The aim of the course is to produce a nucleus generation of export marketing specialists equipped to operate successfully as export managers and to cascade skills and knowledge downwards within their companies. 

Learning Objectives:

At the end of the course, participants will be able to :

• Get familiar with the international trading system and managing regulatory issues in exporting
• Grasp knowledge and add skills of export services needed in export process
• Apply advanced export promotion and total quality management techniques for export development

Contents:

Internal Environment

• Export Strategy
• Exports' Rules, Regulations, and Documentations
• Economic Importance of Exports
• Organizations Working in Export Sector
• Egyptian Customs System

External Environment

• Global Economy and Competitiveness
• World Trade Organization
• Economic Groupings and Regional Agreements
• Anti-dumping and Safeguards
• Rules and Certificates of Origin

International marketing

• Importance of International Marketing
• Readiness to Export: SWOT analysis 
• Export Marketing Research & Trade Information
• Market Selection Criteria
• Channels of Distribution
• Export Costing & Pricing
• Export Marketing Communication
• Export Marketing Plans & Entry Strategies

Product Development

• Transfer of Technology
• Standardization
• Quality Assurance Certificate& Customer Satisfaction
• Total Quality Management
• Packing & Packaging

Export Services

• Export Finance
• Export Credit Insurance 
• Shipment and Transportation
• International Export Contracts : legal aspects
• Terms of Payment and Incoterms

Business Skills for Export

• Effective communication & Presentation Skills
• Negotiation process
• Cultural Aspects
• Settlement Agreements & Arbitration
• Business English & Commercial Correspondence

Who Should Attend:

• Fresh graduates
• Exporters
• Governmental officials