تفاصيل الدورة
Micro and small business have faced great difficulties to survive in a competitive globalized market which is constantly evolving. After the considerable effort they have made to position themselves in the market, there is generally a critical management situation which is a key to the company's future: the need to focus on their business development in order to grow and consolidate. Management policy, planning, and a global vision are key when facing a period of growth.Basic concepts in the following areas:
- Business Management Key Ideas and Tools
- Strategy
- People Management
- Finances
- Marketing & Sales
- Innovation
- Balanced Scorecard: AN SME Management Control Tool
المتطلبات
No prior knowledge is needed
الموقع
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