Public Relations Specialist هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Objectives :

• Public relations functions in a changing environment
• Planning and organizing a public relations program with access to the main functions of the public relations profession
• Exercise basic communication skills necessary to perform public relations responsibilities
• Determine the role of public relations in supporting the image and reputation of the founder
• Demonstrate deeper understanding of the basics of effective communication with the public within and outside the organization
• Planning and implementation of a press conference



Training Content:

PR in a Changing Environment
• The emergence and development of public relations
• Definitions of public relations
• Definition of public relations domain
• Public relations objectives
• Guidance for public relations professionals
• Public relations campaigns
• Public relations roles and new perspectives
• The role of public relations in building and supporting the image and reputation of the institution
And PR functions
• Administrative principles
Planning and organizing public relations activities
• Leading and monitoring public relations projects
• Elements of successful public relations planning
• Basic qualities of PR professionals
• Public relations function in the institution
Responsibilities of a PR specialist
PR and communication
• Communicate with the public inside and outside the organization
• Key communication elements
• Spread and effects
• What makes communication effective in public relations
• Communication functions
• Overcoming communication barriers
• Non-verbal communication
• The ability of public relations professionals to communicate
The role of public relations specialists in dealing with the public inside and outside the organization
• Understanding difficult characters
• Dealing with difficult characters
Verbal communication skills
• Types of verbal communication
• How to set up a presentation / letter
• Practice presentation / speech
• Verbal and nonverbal communication skills when making a presentation
Communication Skills
• Types of written communication
• Writing basics
• Written communication
• Preparation of a press release
• Writing and producing newsletters
• Design and production of brochures
• Articles for magazines
Press conferences
• Definition of the press conference
• Why a press conference is held
• How to prepare and hold a press conference
• How to prepare a press release
• Build good relations with the media
• Principles of dealing with media in times of crisis تحديث بتاريخ 17 May, 2023