Public Relations Material Production هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Public Relations Material Definition
Every public relations strategy will include the production of certain essential PR materials. However, the nature and quantity of these materials will differ wildly from one PR program to the next. What must be remembered is that the clearer and more consistent a brand’s message is, the greater its effect and influence on its intended audience. In a sense, every promotional, advertising or marketing material created by a business contributes to its wider PR strategy. Which is just as true for printed media as it is for all online assets. For a PR strategy to reach its full potential, all PR materials must be considered carefully – both as independent assets and as one collective PR push.
This exclusive tutorial has been designed for anyone involved in PR management at any level. Study the basics of public relations communication and the critical role of PR materials. Explore the various types of PR materials and their respective purposes, along with the advantages and limitations of printed media. Learn how to make all corporate communications work harder for you firm’s PR strategy.
Objectives
Explore various forms of communication media and their role in Public Relations
Programme Content
Topics:
Public Relations Communication and Public Relations Material
Types of Publications and their Purpose
Advantages of the Printed Media
Requirement of Corporate Publications
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. تحديث بتاريخ 19 November, 2017