Public Relations and Media Skills Workshop هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Objectives :

• Analyze and evaluate the latest public relations concepts and strategies in different environments and situations.
• Evaluate a number of public relations methods and approaches that fit the environments in which organizations operate in general.
• Exercise basic skills in public relations in terms of oral and written communication, editing, production and production methods.
• Identify the most important public information activities and skills in public relations.
• Activate the presentation and presentation process to the public.
• Use their PR skills as a promotional tool.



Training Content:

Overview of public relations concepts
• Public relations: definitions and concepts
• Public relations stakeholders
• The many elements of public relations
• Major differences between public relations and advertising
• Develop and implement a public relations plan
PR Plan: Definition and Needs
Characteristics of the PR plan
• situational analysis (strengths, weaknesses, opportunities and threats)
•    the target audience
• Purpose
•    Objectives
• Key messages: Simple and descriptive
•    The strategy
• Develop plans
• Time frame and responsibilities
Contributions to PR campaigns and strategic management
• Public relations and strategic management
• Follow a strategic methodology
• What can public relations do?
• Survey the surrounding environment
• Internal environment and external environment
• Administrative issues
Use of public relations media in disaster management
• Definition and identification of disasters
• Remember rules when disasters occur
• Stages of disaster
• Disclosure principle
• Principle of symmetrical communication
• Principle of relationships
• Principle of accountability
The importance of the institutional image
• Public opinion (attitudes, opinions and actions)
• Formation of an institutional image
• Institutional image management variables
• Reputation management and corporate image
• From identity to reputation
• Relationship management
Measuring the effectiveness of public relations
• Purpose of evaluation
•    Evaluation
• Compare results with results
• Benchmarks
• Weaknesses of the traditional method
• Measurement techniques تحديث بتاريخ 17 May, 2023