Public Relations and Media Skills Workshop هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

• Create an integrated PR strategy
• Advanced interview skills
• Effective use of online PR options
• Management of electronic media
• Maximize your organization media strength
• Understand the rules for lobbying campaigns
• Manage the merits and demerits of direct email

• Communication challenges in business
• Successful Marketing and PR Strategies
• How to integrate PR with the marketing mix?
• Using Internet PR and viral marketing effectively
• Advanced interview techniques that work
• Communicating with your body
• Successful one-to-one press interviews
• Delivering attractive speech
• Controlling emotional responses
• Make News portals and Web news services work for you
• Review of common writing principles
• Mistakes with email PR - and how to avoid them
• Handling the Press - the golden rules
• Press releases that work
• Using pictures effectively
• Sourcing PR information
• Using Radio and Television
• Web Marketing and PR
• Cultural diversities on body language
• Delivering a "BAD NEWS"
• Advanced crisis management & reputation management
• Handling a PR Crisis
• Choosing and using a PR agency